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ЗарегистрироватьсяCandidate
Female, 45 years, born on 6 December 1979
Korolyov (Moscow region), not willing to relocate, prepared for business trips
Business Development
Specializations:
- Sales manager, account manager
Employment: full time
Work schedule: full day
Work experience 22 years 3 months
April 2007 — currently
18 years 1 month
04.2007 - 11.2012 OJSC «VimpelCom»
Moscow, beeline.ru
Senior Manager of Mobile Internet Partnership, HQ
Main partners: Facebook, VKontakte, Odnoklassniki, Mail.ru, Mamba.ru, SUP (gazeta.ru,LJ), Twitter, Opera Software
● Streams: Mobile Internet, Messaging (SMS, MMS), Content
● Development of partnership strategy into Mobile Internet, Messaging (SMS, MMS), content on the B2C segment
● Planning KPI, and monitoring of targets regions
● Analytics, Reporting. Interaction with the regions: functional management of regional specialists in the framework of its sphere, methodological support, analysis of proposed to introduce products and services coordination launches marketing activities, dissemination of the best practices
● Development partners program and launch them with the major Internet players.
● Management WAP/GPRS-Internet with the purpose of obtaining a maximum income from its use
● Monitoring and planning of traffic and KPI WAP/GPRS-Internet
● Development opportunities and strategies of WAP/GPRS-Internet in the Russian Federation, pricing
● The preparation of the market plan, development companies to promote the product in accordance with the market plan
● Providing convenience settings subscriber equipment for use WAP/GPRS-Internet
● Analysis provided by WAP/GPRS-Internet companies - competitors in the market
● Training and methodological support to units of regional offices in Russia and acquired companies in the CIS countries in the management and development of WAP/GPRS-Internet taking into account the developed policies and marketing plans
Achievements:
● Partnerships development with popular Internet resources (Classmates, Vkontakte, Yandex, Livejournal, Facebook, Twitter, Mail.ru, Mamba, Gazeta.ru, Habrhabra). Development of a new model of cooperation: Free SMS notification to the events resource with URl to mobile site, “zero zone”.
● Beeline is the single operator among “Big 3” who works with Twitter in Russia
● Local partnerships. Program establishing for the region for further work with local resources.
● Beeline got in 2011 the award for attracting mobile users to Runet through Mobile Internet in Russia first time in 19 years.
● National co-promo campaign with Facebook, 2012.
● Initiation, development and launch of National companies: «WAP is rather brighter dreams»; «GPRS-discount»; «Load GPRS packages»; «Super-Internet»; Free WAP in sales offices of VimpelCom. The increase in revenue from the stream 10% on a monthly basis.
● Initiation, development and launch of a new business model for content providers «division of income from Mobile Internet» or «traffic-sharing program». Incremental revenue of 50 million rubles per month.
February 2003 — April 2007
4 years 3 months
12 .2002 - 11.2006 LLC Inform-Mobil (content and service provider, aggregator)
jmi.ru/html/en/company_about.html
Head of the service of interactive projects; Head of Marketing
● Business unit creation with the «zero» and development of motivation systems for service
● Implementation of projects on start-up and development of new trends of VAS in the company (RBT/WAP/USSD)
● Development of the KPI system and their management on this basis in the field of VAS-services (SMS/WAP/WEB/MMS/USSD/RBT/STK)
● Business-planning of the development of interactive projects;
● Analysis of completed projects and estimation of their efficiency organization of the Department work for development of new services
● Manual employees (in submission of 5 experts): planning, setting objectives, monitoring results
● Negotiations with the new «non-traditional» partners for the formation of long-term
cooperation
● Developing a marketing mix on services, organization and carrying out focus-groups, field research
● Analysis of the market and customers of sms-services, management of sms-services and their quality
● Control of key indicators of the product and the development of sms-services, the initiation of changes in it to meet the market needs
Achievements:
● The launches: Good'ok; Music store for MTS subscribers,
● Best employee of the year 2005 the company
● New directions with SMS - reality-show «star Factory» in ORT-channel, parties with Cowboy Marlboro, the first project in the Russian Federation with FMCG: Coca-Cola «Do you love? Tell me!»
About me
Ability & Skills
I have been responsible for the creation of a new direction in the market, a partnership with popular social networks 2010-2012. MTS and MegaFon copied the program of VimpelCom in this direction.
I have the unique experience of the development of the mobile advertising company Inform-Mobil «zero» and the conclusion in the Top 5 for the period from 2004-2006.
My experience at the head of major departments amounts to over 10 years ;
Head of the marketing Department in the company of the Slavs (subordinate to 5 persons);
Head of the service of interactive projects (Deputy head of the Directorate for the development of products and services) in the Inform-Mobil (subordinate to 12 persons/3 Department);
Head of the marketing Department in the Inform-Mobil (subordinate to 5 people).
I have achieved the acclaim and recognition of my work with the highest qualified directors and managers of foreign and Russian clients. These include projects with partners such as, TV channels-ORT, TNT, Muz-TV, STS; RA Orange, Bates Viag Saatchi and Saatchi, G2; Coca-cola; Carlsberg; Samsung; Comverse; Classmates; Facebook; Livejournal; Yandex; Facebook, Opera Software, Twitter.
Experience of participation in conferences
● MoCo 2012 ««Facebook on the mobile's the Facebook»
● Conference «Wireless Content 2006. Back to Business - Russia and Globally», Moscow
● Conference «multi-player games for mobile phones», Barcelona 2006
● Scientific conference at the Institute of MUCC
● I have publications in magazines: «Mobile systems» and «Almanac, dedicated to the 10th anniversary of the GSM.My work experience in the sphere of telecommunications is 10 years.
● Advanced PC user: Microsoft Office (Word, Excel, Powerpoint, Think cell, Outlook), MS Project, Visio, Lotus, Adobe Photoshop et al.
● English language - Fluent / BBC SpeakOut 2011
● Business English - Upper-Intermediate / Fluent / Cambridge Business Results 2010
Personal qualities
Excellent presentation skills and skills of dialogue with immaculate organizing abilities,analytical thinking, self-motivation and conscientiousness. I am articulate and responsible, aimed at result. I aspire to master new fields of knowledge and have the ability of readiness to understand business processes and the organization of the company to define labor input and priorities of tasks and problems. I pride myself on being a hard-working, fast-learning, well-
organized, team player, eager to further develop my professional skills.
Higher education
2002
Moscow University of Consumer Cooperative
Marketing
Languages
Professional development, courses
2008
Financial mathematics
Beeline University, Sertificate
2007
International marketing
MGIMO, Diploma
1996
English courses
Language Link, Upper Intermediate
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Up to one hour