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Candidate

Female, 31 year, born on 31 May 1993

Korolyov (Moscow region), willing to relocate, prepared for business trips

Advertising, PR and Marketing Specialist

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment: full time

Work schedule: full day

Work experience 10 years 2 months

December 2016currently
8 years 5 months
Beauty Academy (Make-up school)

Moscow, beauty-school.pro/

Advertising and PR specialist
• Event and exhibition organization (inside and outside the company) • Search and organization of participation in specialized beauty industry events • Monitor and analyze the dynamics of competition • Instagram management (https://www.instagram.com/makeupatelier_moscow) • Design advertising pieces for Instagram • Organize TFP-projects for graduate students • Development of assignments for designers, as well as monitoring their implementation • Interaction with various media (mainly barter cooperation) • Work with model agencies, beauty-bloggers, photographers and videographers • Write announcements, post-releases, and other materials for publications on the website • Document flow
September 2016currently
8 years 8 months
Nota Bene

Korolyov (Moscow region), korolev.nb-school.ru/

Educational Institutions... Show more

English teacher
• Organize and deliver classroom lessons to students of different age groups (adults, students, pre-school kids) • Plan English lessons to meet the company's standards • Conduct lessons in groups and individually • Modify assignments and activities to meet the learning needs of individual students • Evaluate the students’ class work and assignments • Use a variety of teaching methods (including "communicative") • Apply individual approach to students • Record student attendance records and grades
August 2016September 2016
2 months

Moscow, www.mouzenidis-travel.ru/

Advertising and PR manager
• Negotiation of advertising contracts on favorable sites (including barter cooperation); • Development of assignments for designers and copywriters, as well as monitoring their implementation and adoption of the developed models; • Monitoring of daily news publication; • Organization and control of the printed products manufacture (including catalogs, brochures, business cards, flags, souvenirs, etc.); • Interaction with various media and regional advertising offices; • Tracking activity of the main competitors; • Participation in the development and monitoring of promotions and contests; • Exhibitions organization; • Monitoring of projects in the field of event and viral marketing; • Documents flow. Achievements: Organization of a major event on the Red Square in Moscow, which was dedicated to the setting a new Guinness World Record (20 tons of Greek salad).
January 2016May 2016
5 months
Day's Clothing

USA, www.facebook.com/Days-Clothing-116684261724886/

Retail... Show more

Advertising Specialist & Designer
• Development of advertising and marketing concepts • Created promotional, marketing and social ad campaigns • Planned, developed and implemented strategies to market the company • Budgeting and media planning • Analysis of competitors' promotional activities • Monitoring the implementation of projects • Design of advertising products in a unified corporate style (stickers, cups, signs, gift cards) • Design of Social Media ads • Worked in Adobe Photoshop, Adobe Illustrator, Adobe Indesign • Worked in a team with effective communication skills Achievements: As both marketing and advertising departments, we totally changed the brand image and made rebranding of the company. As an advertising specialist, I developed the marketing and advertising plans for the year including budgeting, creative brief, and media plan. All of the ads and promotional pieces were made in a new corporative style.
January 2016May 2016
5 months
A-State Multicultural Center

USA, www.astate.edu/a/multicultural-center/

Social Media Management & Design
• Optimization, online outreach and promotion using Facebook, Twitter & Instagram • Developed & designed content for both web and print • Developed a plan and regularly updated strategy based on analysis • Preparation and publication of posts (including text, photographs, graphic design, videos) according to the plan • Communication with the audience, answering questions, feedback • Coordination of tasks in the areas of Digital Marketing and offline communications • Design of outdoor and online advertising (including posters, flyers, Social Media ads) • Worked in Adobe Indesign, Illustrator, Photoshop • Designed T-shirts to promote the organizational activities • Experience of having several projects at the same time with strict deadlines Achievements: I had strengthened the work of Social Media; identified target audience, their interests, the best time to promote activities. I also developed a strategy and made all of the ad design including flyers, T-shirts, and more for current and future events.
September 2015May 2016
9 months
The Herald, Arkansas State University

USA

Media, Marketing, Advertising, PR, Design, Production... Show more

Staff Photographer
• Shot assigned news and feature stories in a creative, clear and accurate manner • Completed work within specific deadlines • Had experience with studio equipment • Maintained equipment in a good working condition • Produced photographs that are visually appealing and meaningful • Worked with Adobe programs (Photoshop & Bridge) in order to edit photographs and write descriptive captions • Worked as a team player with effective communication skills Achievements: Numerous publications in the newspaper both online and print.
May 2015September 2015
5 months
Arkansas State University Sales Leadership Center

USA, www.facebook.com/astateSalesLeadership/?fref=ts

Social Media Intern
• Developed Facebook Page, Instagram and Twitter from scratch • Maintained and developed strategy and budgeting for a company • Designed and wrote posts for publication on Social Media • Worked with analytics and reports • Analyzed the impact of projects and campaigns • Found and attracted target audience • Worked in a team with effective communication skills Achievements: I not only developed all SM pages from scratch, but also maintained strategy for dealing with them. I found and raised target audience and developed several successful campaigns (only organic results).
May 2014August 2014
4 months
StartUp Genesis

Moscow

IT, System Integration, Internet... Show more

Blogger & Editor Intern
• Wrote, scheduled and published blog posts about modern start-ups and sharing economy in both English and Russian languages (5-10 per day) • Designed posts (including the selection of related photographs) • Edited my own articles and articles of other team members (20-30 per day) • Developed manuals for staff on how to effectively write blog posts in English • Worked in WordPress (Knowledge of base coding) • Worked in a team Achievements: After a month of being a regular blogger, I was promoted to an editor. In the next two months, I improved the system of writing articles in English.

Skills

Skill proficiency levels
Advertising
PR
Internet Marketing
Strategic Marketing
Social Media Marketing
Marketing Analysis
Marketing Communication
Digital Marketing
Adobe Photoshop
Portret Photography
Studio Photography
Adobe Illustrator
Adobe Bridge
Adobe InDesign
Audacity
Google Analytics
SEO
MS Office
CMS Wordpress
Marketing Management
Journalism
Online Advertising
Print Advertising
Business Communications
Digital Photography
Strategic Communications
Leadership Skills
Management
MailChimp

About me

I am an Advertising major recent graduate student from Arkansas State University. Five years ago, I moved to Jonesboro, AR from Moscow, Russia to explore the USA and get my second degree. Now, I am back to Russia full of energy, enthusiasm and work experience. Professional skills: Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, SEO, Google Analytics, WordPress, Weebly, Wix, iMovie, Audacity, GarageBand, MailChimp, fluent English. Personal skills: effective communication skills, creative thinking, ability to work in a team and independently, responsibility, ability to make positive changes, strong will to learn. In my spare time, I am doing freelance design and photography. I like self-development and, therefore, want to find a job in a team, where I would be able to learn something new from my colleagues and also bring fresh ideas and positive changes to a company. For more information about me and my portfolio, please visit the link www.yulia-rufimskaya.com

Portfolio

Higher education

2016
Arkansas State University
Journalism, Advertising with Minor in Marketing
2011
KKKMT, Russia
Economics, Accounting

Languages

RussianNative


EnglishC2 — Proficiency


SpanishA1 — Basic


Tests, examinations

2015
Chancellor's & Dean's List
Arkansas State University, Academic Honor
2014
Chancellor's & Dean's List
Arkansas State University, Academic Honor
2013
Chancellor's & Dean's List
Arkansas State University, Academic Honor

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter